The 'Year of the Dragon' 23/01/2012
New Year’s Day is the first day of the calendar year. Not all countries or cultures celebrate New Year on the 1st of January. Today is the start of the Year of the Dragon. The Year of the Dragon will be notable for excitement, exhilaration, intensity and unpredictability. The Spirit of the Dragon calls for energy and enthusiasm, and a quick check of my horoscope reveals the reason why... I can look forward to a year of discipline and hard work! Fortunately, in return, I shall enjoy peace of mind and great rewards. Success will come from allowing my imagination to act as a conduit for my willpower. And, best of all - nothing is impossible if I follow through on well-defined objectives. The Year of the Dragon will clearly be an eventful one. In the UK this year we will host the 2012 Olympics and celebrate the Queen’s Diamond Jubilee. These are events that have benefitted from years of preparation. Most marketers do not have that luxury and have to make the most of the little time they are allowed. So, let’s Enter the Year of the Dragon... keeping one eye on business and the other on the stars. Editor’s note: I have worked on a number of events including; The International Balloon Fiesta, The Bristol Harbour Festival, The Bath & West Show and The Thornbury Carnival. Over the next six months I shall be writing a series of articles that will cover the 'Golden Rules of Event Organisation' in the run-up to the Olympics. If you have an event to organise and can’t wait that long, then my contact details are at the bottom of every page of this website - I look forward to hearing from you. Comments Your comment will be posted after it is approved. Leave a Reply | The story behind this picture:
A discussion with an overseas agency results in a consultancy contract in the Caribbean with Cable & Wireless and occasional fishing trips in this boat. T: 01454 855 880 E: stevepoole@stevepoole.biz M: 07787 123 660 Skype: stephen.poole19 The BlogThe idea behind this blog is to share marketing tips that are gleaned from everyday observations, the reading and research I conduct during the normal course of business, and ArchivesApril 2012 CategoriesAll April Fools' Day
Have a good story
Have answers for all the 5W's (and one H)
Understand why you are running the event
Valentines Marketing Ideas
Enter 'the Year of'
the Dragon New Year's Resolutions
The 2011 Rawhide Radio Advertising roundup
Create time and value
for the client Don’t under-estimate
the power of a well-told story Create a lasting image
in the mind of the listener Be different - Sound different - But...
be consistent Tell them a story
Promote one, and only one idea at a time
Entertain your audience
Cloud computing
Any Old Iron?
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